If you have hostels, you must embrace hostel website search engine optimization if you want to secure 100 % booking. Nevertheless, your hostel website must be designed with human beings in mind. It should not be overloaded with keywords otherwise Search engines will think that it is Spam. This will make Google to penalize your website for keyword spamming.
The first thing you should do is to ensure that you don’t repeat posting similar content on the web. This is one of the mistakes most of website owners make when filling the about us page. The search engine will only index the original content but when the same content appears on other pages it becomes difficult for the search engine to identify the original text. It will pick one page alright, but will apply a penalty on other pages. That is why it is important to make each of the subsequent pages unique.
So how can you increasing your bookings?
It is easier; all you have to do is to increase the search engine ranking of the pages about your hostel so as to increase its ranking. You need to increase the information you post on your pages and increase the number of inbound links from related websites. Links from top ranked websites will bring more clients.
The problem with most of search engine marketing websites is that they often post similar content. Thus, Google will filter all the pages that look alike and will only display a single page it perceives important.
You must also take note of the fact that search engines love key words. Therefore, you must ensure that you incorporate relevant keywords in all your content. Include the name of the city, the country and the word hostel. Make sure that you keep the text human friendly so that it doesn’t appear that you overstaffed it with key words.